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What is Content Marketing ?

Traditional marketing is losing effectiveness by the minute; as a forward-thinking marketer, you know there has to be a better way.

Then there’s content marketing.

Content marketing is a strategic marketing technique that focuses on developing and delivering valuable, relevant, and consistent content in order to attract and maintain a specific audience – and, eventually, to drive profitable consumer action.

Instead of promoting your products or services, you provide prospects and customers with actually relevant and useful content to assist them in resolving their problems.

Why choose Webilance for the best content marketing services?

It’s an excellent question, and there are numerous advantages to use our content marketing services. Here are some of the reasons Webilance is a top content marketing company.

Personalized strategies

MiloPers customises your plan, unlike some content marketing services who supply “cookie-cutter” strategies. We recognise that your company is unique, which is why our customised services produce the outcomes you want, such as visits, purchases, and phone calls.

Satisfied clients

When it comes to our  clientele, Webilance has a  client retention percentage of   more than 90%. As a result,   our clients are eager to refer us to their partners, friends, and family, resulting in a  client recommendation score that is about 500% better than the industry average.

Dedicated account managers

We ensure you’re constantly met by a familiar face who understands not just your business but also you and your team by pairing your company with one of our hands-on account managers.

What services we offer on content marketing

Content Strategy

All of our content marketing service packages include a personalised content plan tailored to your company, audience, and goals.

Content Development

We develop a content calendar for your company’s must-share material.

Content Creation

Our copywriting and marketing team gets to work on your original content, whether it’s a blog post, an online tutorial, or a video.

Content Optimization

SEO services are also included in your content marketing management services, which optimise your material for users and search engines.

Content Promotion

We help market your content online in the places that matter most to your audience by leveraging our network of industry influencers.

“We deliver an easy-to-read content report each month that displays the success (and returns) of your content to your bottom line”.

Why content marketing is important ?

Content marketing is important because it helps you build trust, develop relationships, enhance conversions, and generate leads by answering your audience’s questions. Customers nowadays expect high-quality, consistent content from their favourite brands.

According to the State of Inbound survey, 80% of marketers prioritise content production. Furthermore, content marketing accounts for 26% of B2B marketing budgets on average.

One of the numerous aspects that affect the growth and success of your organisation is consistency in brand message. Big brands understand how to reliably and dependably portray their brand at every customer touchpoint.

The same logic applies to content marketing: your content must have a distinct and distinguishable voice, style, and pitch across all distribution platforms.

Consistency in content promotes credibility, fosters trust, and strengthens your reputation.